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We Swear By This Cologne That’s Only $35

Harry’s did it with razors. Now it’s doing it with cologne.

TheMorning ReportFamous watches and the nicknames they earned, training smarter at 40 and why medium-rare burgers put restaurants at risk.
Plus …Our top 3: sounds of November
Holiday

Gifts the Valet. Team Is Asking For …

These are the gifts we’re hoping show up with our name on them.

Get a Little Weird With Your Knitwear

This season’s best knits have more going on, in a good way.

5 Stylish Items to Buy This Week

5 Stylish Items to Buy This Week

From a sophisticated fall candle to a more modern fleece.

Tip of the Day: Your nose goes blind to the same cologne after a while, which means you're missing out on actually smelling the scent you chose. Building a fragrance wardrobe lets you match your cologne to your mood, destination or the season.

Today's Best Deals

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Extra 40% off sale items

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Up to 35% off select De'Longhi espresso machines

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20% off any suitcase & bag sets

Explore all deals

The Latest

Follow for updates

MonNOV 9
The Best Sweaters With Real Texture

This season’s best knits have more going on, in a good way.

5 Stylish Items to Buy This Week5 Stylish Items to Buy This Week
  • The Morning Report: Western style’s takeover, 20-minute home workouts and how an after-dinner walk changes your sleep.
  • Instagrams worth a follow
  • Tip of the Day: Chronic lateness isn't just rude, it's career suicide and relationship poison. Time-management experts say fixing it starts with identifying whether your tardiness is psychological or just bad planning.
FriNOV 6
20 Under $2020 Under $20

All the unbelievably priced goods the Valet. team wants to buy right now.

HolidayThe Best Made-in-Japan Gifts
  • The Morning Report: Mastering necklace wear for everyday style, building muscle after 40 and what a sauna does to your body.
  • The weekend pairing
  • Tip of the Day: Most guys rush through shaving, but proper technique prevents irritation and delivers that smooth finish you actually want. Seven steps separate a good shave from razor burn.
ThuNOV 5
The New Shoes on Our RadarThe New Shoes on Our Radar

From a waxed-cotton derby and a winter-ready moc toe to some blacked-out waffle trainers, these are the kicks our team can’t stop talking about.

Most PopularWhat Valet. Readers Bought in October
  • Gap Didn’t Wait for Black Friday. Neither Should You.
  • The Morning Report: Tom Cruise’s bomber jacket drops, an insane Lexus‑Tacoma pickup and Japanese grannies hand‑stitched rare Jordans.
  • Social (media) commentary
  • Tip of the Day: Sleep doctors swear by the "10-3-2-1 Formula" — a simple daily playbook that has you cutting off caffeine, food, work, and screens at specific intervals before bed.
WedNOV 4
Good/Better/BestWho Makes the Best Cashmere Beanies?

We tested a handful to find the ones worth your money.

HolidayDad-Approved Gifts The Deliver
  • The Morning Report: A great sweater and a great chair have more in common than you'd think, Audi’s RS5 Avant and 10 countries courting Americans.
  • Drops
  • Tip of the Day: That stack of papers isn't going anywhere, and neither is your stagnant career if you keep procrastinating. Smart goal-setting and simple two-minute rules can break the cycle.
Advertisement

Building Your Fall Look

Get a Little Weird With Your Knitwear

This season’s best knits have more going on, in a good way.

The Pants That Work Hard All Fall

Bringing some warmth, texture and a little ruggedness to everything you wear.

Check Yourself

A little rugged, a little rebellious and always stylish.

Light Layers, Heavy on Texture

These lightweight jackets have cozy fall feels.

Good/Better/Best

Chamois Shirts

A price and style comparison.

The V-Neck Is Officially Back

Wider collars, roomier fits and a healthy dose of ‘90s nostalgia.

Your Fall Foundations

It’s Officially Sweatshirt Weather

The layer you’ll wear now and straight through winter.

Your Fall Foundations

Your Socks Could Use a Little Color

A flash of unexpected color might be all your fall outfit needs.

Have you signed up for Valet.’s newsletters?

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Dedicated to the art and science of acquiring what you want and need. The latest discoveries, smart style advice from experts and actually good deals.

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5 Stylish Items to Buy This Week

5 Stylish Items to Buy This Week

November 2nd: From a Cooler Fleece to Chris Stapleton’s Filson Collection

These are the five stylish things you should be buying this week.

5 Stylish Items to Buy This Week - October 13th 2026 Edition

5 Stylish Items to Buy This Week

October 13th: From a James Dean-inspired polo to some sculptural soap.

October 13th: From a James Dean-inspired polo to some sculptural soap.

5 Stylish Items to Buy This Week - October 5th 2026 Edition

5 Stylish Items to Buy This Week

October 5th: From a French knit polo to an affordable ceramic lamp.

October 5th: From a French knit polo to an affordable ceramic lamp.

5 Stylish Items to Buy This Week

September 28th: From a workwear-inspired blazer to a warm lamp for your home.

September 28th: From a workwear-inspired blazer to a warm lamp for your home.

See All ▸

What We're Wearing

What We’re Wearing

Your Shirt Jacket Look

The perfect in-between layer makes getting dressed for fall ridiculously easy.

What We’re Wearing

What We’re Wearing for Suede Season

Rich textures, warm tones and a little Western attitude make for an ideal fall uniform.

What We’re Wearing

What We’re Wearing for an Autumn Ivy Vibe

Heritage staples and updated proportions make for an ideal seasonal look.

What We’re Wearing

What We’re Wearing on the First Cool Night

Just enough layers, texture and heft for the first crisp evening of fall.

What We’re Wearing

What We’re Wearing to Dinner at the Bar

Pull up a stool, order a martini and stay for dinner.

What We’re Wearing

What We’re Wearing for Back to School, But Grown Up

Classic collegiate staples, updated with better fits and grown-up proportions.

What We’re Wearing

What We’re Wearing on Our Vacation Hangover

Riviera-inspired pieces you can keep wearing after you’re back at work.

See All ▸

Good/Better/Best

Good/Better/Best

Cashmere Beanies

A price and style comparison.

Good/Better/Best

Who Makes the Best Signet Rings?

The easiest piece of jewelry for guys who don’t wear jewelry.

Good/Better/Best

Get a Safety Razor Now

The old-school blade is actually a smart shaving upgrade.

Good/Better/Best

Who Makes the Best Field Watches?

It depends on how much you spend.

Good/Better/Best

Who Makes the Best Herringbone Cargo Pants?

We compared a few versions to find out what you get at each price point.

Good/Better/Best

Who Makes the Best Scalp Brushes?

The skin under your hair deserves some attention, too.

Good/Better/Best

Who Makes the Best Body Trimmer?

We tested multiple types to see what you gain as you upgrade.

See All ▸

The Master Class

Learning from the greats
Style StrategiesCameron Ross SteinerCollectors Gene Founder

He talked to us about what he's buying, wearing and hunting for next.

My Morning RoutineJosef AdamuBEVEL Creative Director

How Josef Adamu gets ready and the products he swears by.

Style StrategiesEddie HuangAuthor & Restaurateur

He talked to us about what he's wearing and what he's shopping for right now.

From the Desk ofJoshua SafranScreenwriter and TV Producer

Inside the office and work habits of one of Hollywood’s coolest showrunners.

From the Desk ofChris EchevarriaBlackstock & Weber Founder

The Brooklyn designer who made loafers cool again.

My Morning RoutineRJ KingModel & KING Founder

RJ King is an early riser who takes underwear and bed-making seriously.

My Morning RoutineRed GerardPro Snowboarder

Waking up and getting ready with snowboarder Red Gerard.

More fromStyle StrategiesMy Morning RoutineFrom the Desk of...
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Style

Holiday

Gifts for the Guy Dreaming of Summer

Fair Harbor’s picks for the perfect present. (Special Promotion)

20 Under $20

20 Under $20

Everyday goods may cost more, but these sharp finds don’t.

Gap Didn’t Wait for Black Friday

Score up to 65% off the stuff you’ll wear all winter.

The New Shoes on Our Radar

The New Shoes on Our Radar

From a waxed-cotton derby and a winter-ready moc toe to some blacked-out waffle trainers, these are the kicks our team can’t stop talking about.

Good/Better/Best

Who Makes the Best Cashmere Beanies?

We tested a handful to find the ones worth your money.

Let’s Build a Look Around This … Cashmere Sweater

We found a killer cashmere sweater, and it’s now on sale for less than $85.

5 Stylish Items to Buy This Week

5 Stylish Items to Buy This Week

November 2nd: From a cooler fleece to Chris Stapleton’s Filson collection.

See All ▸

Living

Holiday

The Best Made-in-Japan Gifts

Presents from a country that turns everyday objects into extraordinary ones.

Holiday

Dad-Approved Gifts The Deliver

Give him what he really wants.

Holiday

Smart Picks for Every Kind of Mom

Practical upgrades meet thoughtful indulgences for the mom you’re celebrating.

A Man's Home

Your Place Needs More Small Lamps

The easiest way to make your home look better might just be a small lamp in an unexpected place.

Black Friday/Cyber Monday

Take Advantage of Early Black Friday Home Deals

Get your home ready with entertaining essentials and hosting gear, all marked down ahead of the holidays.

From the Desk of…

From the Desk of … Joshua Safran

Inside the office and work habits of one of Hollywood’s coolest showrunners.

Holiday

Now’s the Time to Buy an Advent Calendar

Because a little daily indulgence makes the countdown to the holidays that much better.

Amazon Prime Days

Upgrade Your Coffee Setup for Less

Prime Big Deal Days has some of our favorite coffee gear at some of the lowest prices we’ve seen all year.

Amazon Prime Days

Prime Day Is Back. Start Your Holiday Shopping Now.

Get ahead of the holidays with these deals worth buying now and gifting later.

See All ▸

Health & Fitness

Why I Started Taking Creatine in My 40s

More strength, fuller muscles, faster recovery.

Gym Shirts That Perform and Look Good

Sweat hard, look cool.

The Stylish Man's Home Gym

Design-forward pieces prove your training doesn’t have to ruin your decor.

Holiday

Avoid the Dreaded Holiday Weight Gain

Practical strategies to enjoy the season without undoing months of progress.

The Best Plank You’re Not Doing

Take it vertical, torch your arms, and build strength from hips to head.

The Fitness Metric You’re Probably Ignoring

It won't just tone your forearms, it could save your life.

Don't Let the Gym Wreck Your Face

Smart post-gym skin care that keeps your face as strong as your body.

The Only 3 Moves You Need for Bigger Arms

A simple circuit targets biceps, triceps and shoulders, in minutes.

Don't Ignore This Often Overlooked Muscle Group

Three exercises that will literally sculpt a better body.

See All ▸

Grooming

The Rise of Luxury Deodorant

Is it worth the hype?

Amazon Prime Days

Restock Your Bathroom for Less

Prime Day is your chance to restock the bathroom while prices are low.

High-End Colognes Are Surprisingly Cheap Right Now

Amazon Prime Days

High-End Colognes on the Cheap

Some seriously good designer fragrances are marked down for Prime Day.

How to Maintain Your Beard Trimmer

Because a well-groomed beard deserves a well-kept tool.

Good/Better/Best

Get a Safety Razor Now

The old-school blade is actually a smart shaving upgrade.

The Best Face Wash for Your Skin Concerns

There’s a cleanser that can make your particular situation a whole lot better.

Why Your Lips Are Always Chapped

Nothing seems to be working? Try this.

Good/Better/Best

Who Makes the Best Scalp Brushes?

The skin under your hair deserves some attention, too.

Good/Better/Best

Who Makes the Best Body Trimmer?

We tested multiple types to see what you gain as you upgrade.

See All ▸
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