Shopping for jewelry can be a murky experience. The stakes are high and often, so are the prices. Not to mention, the diamond industry benefits from confused customers. But this is supposed to be fun, right? Special, even. Frank Darling knows this and the modern company is trying to cut through all the annoying smoke and mirrors.

The female-founded fine jeweler is quickly becoming the style set's go-to for interesting and innovative designs. Why? Because they offer truly unique options as well as a custom design program that suits any budget level, without excess fees or price minimums to meet. What's more, you can try on the rings in the comfort and privacy of your own home (without a pushy sales person glaring at you).

Whether you've done your homework or are starting out completely green, Frank Darling aims to make the whole ring-buying process simple and stress-free. Their Dream Ring Quiz is a great way to get your significant other's input on style without spoiling any surprises. You (and your partner) simply answer a few quick questions and get a free custom sketch that suits your style and budget.

From that sketch, you'll be able to have a one-on-one consultation with a designer to help build the perfect custom-tailored ring, where every last detail has been decided and approved. Want something that has the vintage vibe of your grandmother's ring? Looking to create something more modern and eye-catching like the “Toi et Moi” trend? The designers will guide you through the process and fine-tune the details for a truly one-of-a-kind ring.

It's not just the design, but the stones too. Each day, Frank Darling searches through over a million gemstones, scoring them on dozens of qualities. They only sell conflict-free diamonds from select countries with superior standards. And if lab-grown diamonds are more your thing, they offer the best quality at the fairest prices. Their new Diamond Search feature allows you to tailor your hunt down to incredibly specific parameters that aren't available everywhere—they can filter things like length to width ratio and by grading lab.

Once you're satisfied, the “Try at Home” service allows you try a replica on at home and allows you to wear it in your daily life—to work, the gym, etc.—so you can compare stone shapes, sizes and settings with your partner to be sure you've got the right ring. Once you're satisfied, you send the replicas back and the final ring will be handcrafted by a trained jeweler in New York City and shipped directly to you. Quality materials, high design and artisanal craftsmanship ... all at an honest price. Like love, it can be hard to find, so when you do, don't let go.