Jake Metzger has taken an unconventional route to get to where he is today. Graduating from a small liberal arts school outside of Pennsylvania in 2009, Jake journeyed into corporate America with a stint at a political risk research and consulting firm. Ultimately uninspired, he eventually found his way as co-founder and Director of Marketing to Grailed, the premier menswear shopping site for the most coveted items on the market. His background quickly paid off, though, as Grailed has quickly evolved into a formidable force in both the fashion and tech arenas. So prevalent is the site that Jake and his co-founder Arun Gupta recently raised a $15 million seed round led by venture stalwarts Index Ventures.

It's not all fun and games, though. Leading one of the fastest growing fashion and e-commerce sites in the industry has its stresses as well. And to combat this intensity, Jake sticks to a schedule, a list of priorities and a structured routine. Get a peek at the morning rhythm that sets Jake up for the days and weeks ahead as he balances running a technology firm that also happens to be a cult menswear outlet.

Follow Jake on Instagram, @jacobometzger, to keep tabs on his ever-changing and always impressive sneaker collection.

Like everyone, I target a lot more sleep than I actually get.

I typically wake up around 7:30 am with a goal of seven to eight hours. It usually ends up being about six, though.

My mornings are fairly standard: wake up, contacts in, shower.

I do try to take some time and catch up with my fiancee, and play with our dog Atlas.

I'll read the news on either my computer or iPhone.

Reuters, New York Times, Business of Fashion are my favorites. And the Daily Mail is usually in there too as a guilty pleasure.

I'm trying to eat healthier when it comes to breakfast.

As I'm getting older, the classic eggs and bacon has given way to egg whites and avocado.

No coffee for me ...

I weened myself off caffeine a while ago. But I drink more LaCroix then I'm proud of, to be honest.