Don’t Wait, Black Friday Starts Now
Black Friday might still be a few weeks away, but the deals will come much sooner than that. And if you’ve learned anything from your friends at Valet., it’s that waiting until the day before Thanksgiving is a rookie move (and doesn’t necessarily mean getting the best price). Retailers are getting an early start this year, marking down everything from fall wardrobe staples and winter outerwear to grooming essentials, tech and home upgrades. Some of these discounts are already as good as what you’ll find on Black Friday itself. Of course, not every early sale is worth your attention. That’s where we come in.
We’re keeping tabs on the best promotions, digging through the markdowns and separating the genuinely great deals from the usual retail noise. Whether you’re getting a jump on your gift list or finally buying something you’ve had your eye on, consider this your head start. We’ll be updating this page regularly as new sales drop and better deals emerge, so bookmark it and check back often. The smartest Black Friday shopping starts well before you start thinking about turkey.
Alex Crane
Known for its laid-back silhouettes, breezy linen and natural fabrics, Alex Crane makes effortless clothes that feel as good as they look. Black Friday is a great opportunity to score its relaxed trousers, textured shirts and easygoing layers.
J.Crew
Few brands do modern prep quite like J.Crew, especially when it comes to cozy knits, oxford shirts, relaxed chinos and winter coats. Black Friday is an ideal opportunity to stock up on wardrobe staples and grab a few pieces from its more elevated collections.
Todd Snyder
Todd Snyder has a knack for making classic menswear feel modern, whether it's a perfectly cut blazer, luxurious knitwear or a vintage-inspired sweatshirt. Holiday markdowns make this an excellent time to score elevated essentials and statement pieces that might otherwise stretch your budget.
Abercrombie & Fitch
The mall staple has become a reliable source for surprisingly stylish menswear, especially relaxed denim, vintage-inspired sweaters and everyday trousers. They’re also know for deep discounts, especially this time of year, so it’s a smart place to get a lot for your money.
Huckberry
Huckberry is a tried-and-true shop for rugged, good-looking gear, from waxed jackets and leather boots to premium denim and everyday carry essentials. Its Black Friday sales are particularly worth checking for investment-worthy outerwear, durable footwear and those clever little upgrades you didn't know you needed.
Nike
Whether you're due for fresh running shoes, everyday sneakers or new workout gear, Nike's holiday promotions are always worth investigating. Watch for discounts on performance footwear, technical apparel and classic silhouettes that rarely need much convincing.
Banana Republic
Banana Republic’s most recent collections lean into sophisticated tailoring, rich textures and quietly luxurious essentials. Look for deals on cashmere, suede, wool trousers and polished layering pieces that feel considerably more expensive than their sale prices.
Polo Ralph Lauren
From iconic cable-knit sweaters and rugby shirts to classic Oxford button-downs and rugged outerwear, Polo remains the gold standard of American prep. Black Friday is a prime time to invest in those timeless pieces that rarely go out of style.
Nordstrom
With everything from designer footwear and premium denim to grooming products and home essentials, Nordstrom offers plenty of opportunities to score something special. The trick is focusing on quality brands and versatile pieces you’ll actually wear, rather than simply chasing the biggest markdown.
Doorbusters, flash sales, and lightning deals are the lifeblood of Black Friday—those blink-and-you’ll-miss-it offers designed to make you hit “buy” without thinking twice. These are the attention-grabbers: the ones with prices so low you’ll swear there’s a typo. As you scan ads and promo pages, pay close attention to the fine print. Some require early sign-ups or midnight refreshes (looking at you, Amazon), and others disappear faster than your morning coffee. Don’t assume you’ll have all weekend—sometimes you’ve got less than an hour.