In fashion, brands are typically chasing trends, hoping to go viral or collaborating with another brand that doesn't make sense. One company doing the complete opposite is Adsum. If the industry is going through a much-needed cleanse of overhyped streetwear, then Adsum offers a nice reset. The brand has spearheaded the “normcore” movement and seems to have unintentionally inspired a majority of the Instagram “fashion” explore page. In a nutshell, they make good shit that never goes out of style and will have you looking the coolest without wearing the loudest fit. And isn't that how we all should aspire to dress?

The man at the center of all this is founder and creative director, Pete Macnee. His style is subtle and laid back, much like the brand which is inspired by the cities and countryside of the American Northeast. The label is also known for its crazy comfy fleeces and well-designed athletic tees. Pete is a Mark McNairy alum and was a graphic designer for the brand. He gained his reference points and perspective from there, and it's evident through his brand today in their unique interpretation of traditional staples with a mix of technical outerwear and sportswear.

Pete's style leans more towards practicality—good jeans and an excellent down-fill jacket are two things in his current rotation. Besides having great taste, Pete has done an excellent job building a community with the brand. “Someone once said that Adsum is 'friends with trends,'” he tells me. “We make clothing that comes from what truly inspires us day to day.” We caught up with Pete to talk about heritage brands, what his current mood board looks like and how he likes to buy meaningful things.