This southern shop has a knack for stocking gear guys want right now. Be it a black watch plaid pea coat, an of-the-moment Pendleton blanket or a knit blazer. Then there are the affordable no-brainers like Brixton hats and Timex watches. Here, the Need Supply team picks the pieces they'd like to unwrap this year.
Need
Supply Co.
$750 by Perfecto
$85 by Aiaiai
$172 by Pendleton
$199 by Wood & Faulk
$40 by Timex
$24 by Brixton
$25 by
Anonymous
Ism
$195 by S.N.S. Herning
About Need Supply Co.
Opened in 1996, this southern staple has been successful by always evolving with the times. Sure, they still sell timelessly rebellious brands like Vans, Converse and Levi's, but they also have a revolving door of it-brands and smaller designers. Right now, they carry Alexander Wang, Gant Rugger and Rogue Territory amongst others. A true diamond in the rough, it's a worthy stop when you're careening down the street on your fixed gear bike in the bohemian Carytown neighborhood.