Amazon has shifted the retail landscape once again. One massive 48-hour sale just wasn't enough for them. The July shopping event shattered retail records with $11.9 billion in sales. This included $6 billion on day one and $5.9 billion on day two—up 8.5% compared to 2021. This made the Prime Day event the biggest U.S. online shopping days to date this year.

And, as I'm sure you've heard by now, there's a second Prime Day sale kicking off tomorrow. Through October 12th, Amazon is hosting the “Prime Early Access Sale,” a shopping event to kickstart your holiday buying or the last chance to treat yourself before you start buying gifts for everyone else.

If you've been eyeing an item for a minute, Amazon makes it too easy to prepare for Prime Day. You can set up personalized deal alerts once and if you're a Prime member, bookmark recently viewed items or searches. If that's not your jam, create deal lists with Alexa—just say, “Hey Alexa” to add an item to your wish list, cart or to save it for later. If you don't have a Prime membership yet (with its free expedited shipping, and Whole Foods discounts), Prime Day is reason enough for the yearly investment.

According to Numerator, the average transaction size in July was $52.26, up from $44.75 during Prime Day 2021. The number of deals promoted is appealing but it can also be somewhat overwhelming. So, start early, make sure your wish list is up to date and scan some of the early Prime Day deals. Even some of July's most popular Prime Day products are coming back on discount, along with current best-sellers. Here's what's in our cart thus far.