What I’ve Learned
Living in Tokyo

The Japanese concepts that improved my life and inspired our new newsletter

Tokyo Japan inspiration Tokyo Japan inspiration

“Going to Japan will change your life,” my fellow menswear editor told me before my first trip to Tokyo years ago. He was right, of course. Everything about that first visit made me want to return again and again to shop, eat and explore. During that last stay—a six-month expat experiment—after fielding questions from friends and colleagues about what I was seeing and buying, my co-founder and I got the idea for Bandana.

Each week, the newsletter will send you a stylish dispatch from Japan. Bandana is one part Tokyo insider, one part American outsider—it will dive into new shops and brands worth putting on your radar, it will highlight fashionable and ingenious products while celebrating Tokyo's amazing style scene. Along the way, we'll also explore their variety of men's magazines and uncover the stories behind those “only in Japan” phenomena that make this place unlike anywhere else in the world.

But to kick things off, I thought I'd share with you 10 things that I've learned during this first year of living in Japan. These are the tenets of a life that made me want to stay—to pack most of my stuff into storage (the rest into six oversized suitcases) and start fresh in a city 6,000 miles away. Or should I say 10,000 kilometers now that I'm living in Japan? One thing I haven't yet learned is how to quickly and easily convert imperial measurements into the metric system, or just how hot 34 degrees Celsius is ... but, I digress. Let's get into what Japan has taught me so far.

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A Man Needs
a Bandana

This was one of the first things I picked up on: Noticing men of all ages carrying a handkerchief or bandana. It was so profound, I decided it would be the inspiration for this publication. The reason, I came to discover, was a practical one. Many public restrooms in Japan don't have paper towels, so it's handy to carry your own to wipe your hands. But once you have one in your pocket, you find all sorts of reasons to pull it out. To wipe your brow on a steamy day, to clean your sunglasses and polish your watch. They come in handy when you have to sneeze, too. Of course, Tokyo men have perfected the look of wearing one as a neckerchief—neatly rolled and tied under a collar. This is something I'll be experimenting with personally, so please follow us on social media to keep up with that.

Folded bandanas
Folded bandanas

Say Less,
Listen More

When you don't speak the language, I've found that it's much easier to become an observer. But this also allows you the opportunity to say less and listen more—a virtue that does any person some good. As I've picked up more Japanese, I've also come to learn the virtue of simple, single-word responses as well. You can navigate nearly any Japanese conversation by using three words: Sugoi, Oishii and Honto. These words, meaning “wow/amazing”, “delicious” and “really”, go a long way. They can be phrased in a question, they can be expressive and excited or drawn out slowly to make a more dramatic point.

Man polishing shoes
Man polishing shoes

Take Pride
in Your Appearance

If you think you put effort into looking good, just wait until you spend some time in Tokyo. What's more, there's a wide variety of styles that would be classified as well-dressed: there are the salarymen in their dark suits, crisp white shirts and leather briefcases; and the casually cool “city boys” in streetwear and wide-leg pants made famous by Popeye magazine. Some embrace rugged all-American style or vintage prep, but no one is doing it half-assed. Every outfit feels like it's been finished with something to make it truly special—be it a bag, a hat, a bandana or an interesting watch. Then, one day, I noticed the shoes. On the train, surveying the feet of men of all ages and personal styles, there wasn't a dirty pair among them. A Japanese friend let me in on a little secret: He spent his Sunday evenings cleaning and buffing his shoes in preparation for the week ahead. This is a culture that believes in the value of routine maintenance. Skin care is not to be rushed through after a shower. Take the time to gently massage those products into your face to get the most benefits from them. And a sheet mask once a week (maybe while you're cleaning your shoes) can go a long way.

Drinking in Public Is an Absolute Pleasure

Perhaps it's because the Japanese are so civil and well-behaved that public drinking has been allowed in their society. You can crack open a beer, a bottle of sake or a refreshing canned cocktail pretty much anywhere, but it hasn't resulted in messy public drunkenness or excessive littering. What it has allowed for is the joy and casual pleasure of sipping on an alcoholic beverage while catching up with a friend on a park bench. Or having your own personal happy hour after a particularly long day at work—I've found that the walk from the train station provides just enough time to stop by the nearest convenience store for an icy lemon sour to drink on my way home. By the time I get to my front door, I'm refreshed and relaxed.

Push Yourself Out of Your Comfort Zone

This is probably true in any new environment, but being in Japan has provided ample opportunities for me to branch out and try new things. Like eating raw horse meat, for example. I didn't plan on eating it, but turns out, it's delicious. On the other hand, the sticky, gooey, fermented soybeans known as natto? Not so much. But you'll never know unless you try. And once I let go of the fear of being embarrassed, I discovered I could do almost anything—from negotiating prices on secondhand appliances and signing up for Japan's national healthcare insurance to singing karaoke in front of a date—and feel damn good afterward. Kaizen is a Japanese term that means “continuous change for the better”. The philosophy involves making small, incremental improvements over time that add up in order to achieve your goals. The Japanese believe that even the smallest of changes, made consistently, will pay off—think of it as compound interest for your skillset.

Come Along
With Us

A window into the stylish world of Tokyo, Bandana highlights fashion, culture and cool, buyable Japanese products. It's the next best thing to booking a plane ticket.

Slow Down
and Stay Present

There's a Japanese word, yutori, which I believe translates literally to something akin to “spaciousness”, but the meaning is deeper and more profound. It's more about taking the time to fully be present and immersed in where you are and what you're doing. Maybe it's their love of gardens or all the shrines and temples that encourage you to be quiet and still while enjoying your surroundings, but it feels like the Japanese are 10 steps ahead of the rest of the world when it comes to mindfulness and staying present. There's an intentional focus on the seasons here: Exuberant summer festivals to take your mind off of the crushing humidity or the rebirth of spring that's celebrated by relaxing afternoon picnics under the cherry blossoms.

Some Things Are
Worth the Hype

The first time you walk through Shibuya Scramble—the world's busiest crosswalk, where 3,000 pedestrians crisscross the intersection at one time—is thrilling, and always will be. Waiting in line for Michelin-rated ramen is a chore, but the mind-altering transcendence of slurping those lovingly prepared noodles and richly layered soup is seriously worth the wait. A particular Japanese T-shirt might look deceptively simple, but drapes against the body so perfectly that you'll forget that you just dropped 8,800 yen on a plain white tee. And speaking of the shopping, it truly is next level. The service, the store design and the actual wares being sold are unlike any other spot on the planet. There's a reason why 99% of all the extremely fashionable guys we've interviewed for our “Style Strategies” series have named Tokyo as the best city for shopping.

Hara hachi bu
Hara hachi bu

Embrace “Hara Hachi Bu”

This Japanese concept was explained to me over small plates and beers at an old-school izakaya restaurant and it means “eat until you're 80% full”. Long touted as one of the main secrets to Japanese longevity, nutritionists agree that this could be the answer to a longer, healthier life. As I've adopted it into my daily life, I've noticed that I've lost some excess weight around my midsection, I've come to enjoy my meals more and realized that it makes you a more conscious eater. Maybe it's the chopsticks or the way that the food is served in small, individual dishes—often with a little side and a bowl of soup—but meals take longer here and that allows you to focus on the food in front of you and savor it. The portions feel smaller after first, but that allows you to finish eating before ever feeling stuffed.

Never Apologize
for Nerding Out

Japan is an enthusiast culture. Tokyo is filled with places that specialize in just one thing. The coffee shops take everything from the roast and the brewing technique to the cups so seriously that you'll swear you've never had a latte so perfectly prepared. It famously takes a sushi chef 10 years of rigorous training to stand behind that counter. And if someone wants to open a pizza place, they'll go to Italy to learn the craft first. So it's no surprise that if you want to get into something, there's no shame in diving head-first into it and really sweating the details. One of my favorite shops, Tokyu Hands, has been called “an overstuffed seven-floor delight” because it's chockablock with everything from leather-making kits and model sets to woodworking gear and fitness equipment. I love it because the more time I spend there, the more I consider adopting a new hobby.

The Vintage Shopping
Will Ruin You

From flea markets to secondhand chains to indie vintage boutiques tucked into a tiny basement shop, you will find amazing deals and cool clothes that are lovingly cared for by the knowledgeable staff. The prices are shockingly reasonable (and often downright affordable) for the antique furniture and secondhand/vintage clothing. But, for me, it's the attention that the shops' staff often put into caring for and displaying the items on sale that really makes it impossible for me to go back to digging through bins and boxes in a dusty store in America. In Tokyo, it's not uncommon to find the staff steaming vintage clothes before putting them out to be sold. And my favorite antique furniture shop often has one or two staffers restoring or fastidiously cleaning a recent find—which is why the mid-century Karimoku sofa I bought from them looks as good as it did when it was first sold decades ago.

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Come to Japan and Shop

Over 14.6 million people visited Japan between January and May. Nearly 3.1 million visited in March alone—the highest monthly total since records began in 1964, according to the Japan National Tourism Organization. And you have a lot of spending power, as the Japanese yen hit record lows against the American dollar and Euro this year. This makes everything from hotels and meals to souvenirs more affordable. It also explains how tourism spending rose to 1.75 trillion yen ($10.8 billion) in the first quarter of 2024, making tourism Japan's second-largest “export”, just behind cars.

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