The result? A light-hold paste that gives your hair body and definition with a 24-hour hold that's still soft and reshapable. “It doesn't just give you amazing hair with a nice texture,” says Bardouche. “PASTE is also packed full of active plant and herb extracts containing potent phytonutrients that will stimulate the cells in your hair follicles while feeding your scalp. All of this will keep your hair growing thick and healthy.” What's inside? Mango butter, castor oil and beeswax, mixed with kaolin clay, and some essential oils. That's it.

Of course, what really sets this apart from other similar pastes and creams is that it works for pretty much anyone—whether your hair is thick and curly or thinner and fine. If you want a stronger hold, use a bit more with damp hair. For a more natural, relaxed hold, use it on fully towel-dried hair. Work it in from the root to the tip and your hair will stay soft enough to be touched while still maintaining its shape, yet pliable enough to get moved around. Unlike other products boasting a more matte finish which can leave hair looking dry and dull, this gives hair a nice texture with a natural shine without looking or feeling stiff and sticky.