Sevenbell.com

The first Italian blue-jeans maker Roy Roger's was founded in 1949 in Tuscany. They've since grown into a multi-label lifestyle brand dubbed Sevenbell, overseeing labels like the modern and masculine President's. Next month, they're launching an e-commerce site that will offer an online magazine along with goods by their various labels. Herewith, their fall mood board.

Horse
leather
biker jacket,
$1,620 by
President's

PF18 jeans, $228
by Roy Roger's

Cashmere cardigan, $446
by Roy Roger's

Wash &
wear pants,
$218 by
Roy Roger's

Twill shirt
$211 by
Roy
Roger's

Gabardine
chino pant,
$222 by
Roy
Roger's

Japanese denim chambray shirt,
$240 by
President's