Imogene + Willie

Husband wife Matt and Carrie Eddmenson know denim. For years they developed collections for brands like Rogan, J. Brand and Seven for All Mankind. When they decided to settle in Nashville, they brought that knowledge, and some quality garment workers, with them. Their in-house line of jeans comes in a variety of fits, and their workspace—a converted gas station—oozes with industrial cool with just enough Southern hospitality to make you feel right at home, and many people do. Among the folks you'll find here: celebrities like Gwyneth Paltrow and a slew of indie musicians like Justin Townes Earle.