Matthew McConaughey: Bourbon's New Maestro

A few years ago, Wild Turkey bourbon reached out to Matthew McConaughey. They wanted him to be the face of an upcoming campaign—a smiling face sipping a glass in a print ad. But McConaughey isn't your average celebrity. So he had plans beyond the average celebrity endorsement. The Oscar winner, musician, Southerner and self-described whiskey lover didn't want to simply pitch the product. He wanted to get involved. Really involved. He's now the creative director for Wild Turkey bourbon. And one of his first orders of business was to fly down to Kentucky for a tour and plenty of tasting (including a nip from a stash that was bottled before Prohibition). The end result is a short film that's peak McConaughey and plenty entertaining. Cheers.