The Benefits
of Exfoliating

It's a step that most men leave out of their grooming regimens, but if you're not exfoliating your face you're missing out. A good scrub will work wonders—ridding the face of dead skin, removing pore-clogging dirt and digging deep to uproot ingrown hairs—and the result is a more lively, healthy complexion.

The best time to use a scrub is in the shower. The steam will help open up your pores (and it makes clean up a whole lot easier). It's also the perfect pre-shave treatment, lifting whiskers away from the skin and preventing irritation. You want to massage the product into skin with small circles, like you're waxing a car. Because that's really what you're doing here—rubbing on a slightly abrasive paste in order to remove dullness and environmental grime and polish the outer layer smooth. What's more, the better scrubs come packed with beneficial ingredients to condition skin while it cleans it. But before you get scrubbing, two notes of caution: Don't do this everyday (two to three times a week should suffice) and don't rub too hard, let the product do the work.