You Should Be Using a Serum.
Here's Why ...

Serums. They sound serious—like the mysterious antidote the spy in a movie might be after. And you may already be familiar with them when it comes to skincare. They're usually in tiny vials or bottles with dainty eye droppers attached. Which can seem too fussy for most guys. Thankfully, there are a handful of formidable face serums that come in gel form, making it easier than ever to use. And you do want to use them. Here's why: like high-proof liquor, serums pack a ton of potency into every drop. For example, most facial lotions typically contain about 5 to 10 percent of active ingredients. By contrast, serums can pack up to 70 percent.

"Serums certainly provide your skin with additional moisture, but the main reason a man would want to use one is to add nourishing ingredients into the deeper layers of the skin that a regular moisturizer isn't able to deliver," says Anthony Sosnick, founder of Anthony skincare. "A moisturizer has larger molecules than a serum, so it typically cannot penetrate the skin as far as a serum." And you want those benefits. For guys over 30, your body's natural skin-cell renewal process is slowing. And for younger guys, a serum can ensure your skin stays in peak condition. Since they're lightweight and quick-absorbing, they're ideal for the warmer weather, when thicker lotions can feel heavy and greasy. Herewith, four of the best gel serums for men's most pressing skin concerns: