Play it Cool

Perhaps you're the type of guy that grabs a brightly-colored stick of deodorant from the drugstore with a name like 'sporty steel' or 'surf swagger.' Or perhaps you use the tube that came with your cologne gift pack. Either way, you're being under-served according to Andrew Goetz. "A deodorant is an important grooming staple," says one half of the apothecary brand Malin + Goetz. "And we found that there aren't really any great ones out there." Three years of development and countless trials resulted in their new Eucalyptus Deodorant. The 24-hour formula won't clog pores, contains no alcohol or aluminum, (which is what stains undershirts). "Eucalyptus is a natural fragrance that we used for its anti-bacterial properties," says Goetz. "It smells fresh and clean, but also neutralizes any odor." Meaning it allows you to be yourself—just the better version of yourself.

$18 at Barneys stores and Malin + Goetz